Press Kit Template for Steam & Itch.io Releases

A clear press kit boosts coverage probability—journalists want fast asset access and clear hooks.

Checklist

• Elevator Pitch (2 sentences)
• High‑res logo (transparent)
• Feature bullet list (5–7)
• Key screenshots (JPEG + PNG)
• Short + long trailer variants
• Studio bio (1 paragraph)
• Contact email / socials
• Press quotes / early testimonials
• Downloadable media zip

Pitch Paragraph Example

{{GAME NAME}} is a cozy survival-crafting adventure where seasons reshape the world. Players explore dynamic biomes, befriend elemental spirits, and automate farms while defending against nightly frost raids.